BROADCASTS.com

b'

Looking backward to lead forward: DeLu Jackson, vice president of precision marketing for Conagra Brands, joins host Gregg Garrett for a discussion on precision marketing being the new frontier at Conagra. He of course shares his Top Three who include a childhood role models who gave him his model for mentorship, his wife who reminds him to lead with empathy and humility, a former boss who helped him understand what he would be great at, and a friendly sounding board for big decisions. And you must hear what he says about the daily standup!

DeLu Jackson currently serves as Conagra Brands Vice President of Precision Marketing. In this role, DeLu leads the company\\u2019s marketing transformation and demand acceleration through increased data intelligence, agility, always-on content and dynamic measurement. He is responsible for various facets of integrated marketing for the organization, including design, advertising, media, e-commerce, agile content and consumer data.

DeLu has over 20 years of marketing experience with well-known consumer brands. Prior to joining Conagra Brands, he was vice president of digital acceleration for Kellogg Company and previously served as corporate vice president of global marketing at McDonald\\u2019s Corporation where he led marketing, social media and customer engagement. DeLu has alos served in leadership roles in marketing for Nissan, Audi, Subaru and Ford.

He grew up in Dallas and has lived in Princeton, NJ, St. Louis, Kansas City, New York City, Detroit, Philadelphia, Tokyo and now Chicago. He has been married to Anna for 15 years and has two daughters, Mia (13) and Harper (10), and one son, Nikko (6).

DeLu earned his bachelor\\u2019s degree in politics from Princeton University and an MBA in marketing from New York University \\u2013 Stern School of Business.

During this episode:

Looking backward to move forward: Not wanting to close any doors to opportunities or people [0:59]

The importance of staying connected [4:01]

Welcome guest, DeLu Jackson [7:07]

The \\u201cTop Three\\u201d

Pat and Paul: DeLu\\u2019s childhood role models who gave him his model for mentorship [11:58]

Anna Wodlinger Jackson: DeLu\\u2019s wife who reminds him to lead with empathy and humility [21:34]

Kevin Mayer: DeLu\\u2019s former boss who helped him understand what he would be good at [30:35]

Chris D\\u2019Alessandro: DeLu\\u2019s friendly sounding board for big decisions [42:54]

Transformation & Disruption

What is \\u201cprecision marketing\\u201d? [44:30]

Data: One type that makes DeLu giddy [47:50]

Looking into the future with data [51:33]

Some final thoughts from DeLu [57:08]

You have to hear this\\u2026

The daily standup [58:30]

Contact DeLu Jackson:

• DeLu\\u2019s LinkedIn

Contact Gregg Garrett:

• Gregg\\u2019s LinkedIn
• Gregg\\u2019s Twitter
• Gregg\\u2019s Bio

Contact CGS Advisors:

• Website
• LinkedIn
• Twitter