Podcasts Other You, Me, and Your Top Three Being the Stage Manager (wsg Roy Sexton)

Being the Stage Manager (wsg Roy Sexton)

Published: July 3, 2020, 10 a.m.

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During this episode, You Me and Your Top Three host, Gregg Garrett, speaks with Roy Sexton, director of marketing at Clark Hill. He discusses the changing landscape of the legal industry and provides hints on how to deploy effective digital marketing efforts as well as how to breakdown barriers through social media. Additionally, he shares his Top Three including an author he learned to call \\u201cmom\\u201d who taught him all about empathy, his \\u2018fairy God sisters\\u2019 who took him under their wings and broke down a scary new industry, and his Braveheart-like Irish boss who balances understanding what makes him tick with pushing him to learn how to manage and lead. And you must hear what he has to say about looking for the naturally worn paths before pouring the concrete for sidewalks in your organization.

About Roy SExton

Roy Sexton leads Clark Hill\\u2019s marketing, branding, and communications efforts, collaborating with the firm\\u2019s exceptional team of marketing and business development professionals.

Roy has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), St. Joseph Mercy Health System, and Kerr Russell, PLC. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association\\u2019s Midwest Regional Board of Directors. Roy was named a Michigan Lawyers Weekly \\u201cUnsung Legal Hero\\u201d in 2018.

He earned his Bachelor\\u2019s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012.

He served as an at-large member of LMA\\u2019s Midwest Regional Board, served on the advisory committee for Strategic Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Control, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 and 2.

Show Highlights

Segment 1: Overview

1:22\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cBe a true leader by seeking the common bonds that bring people together first, then celebrate the differences to make that even better.\\u201d

2:16\\xa0\\xa0\\xa0\\xa0\\xa0 Roy Sexton has a real unique view on the world of marketing

Segment 2: The \\u201cTop Three\\u201d

3:02 \\xa0\\xa0\\xa0 Sexton celebrates the path and experiences that lead to his current role at Clark Hill

6:28\\xa0\\xa0\\xa0\\xa0\\xa0 \\u201cI didn\\u2019t set out to be a marketer\\u201d

7:54\\xa0\\xa0\\xa0\\xa0\\xa0 Sexton\\u2019s \\u201cTop Three\\u201d begins with his mother (Susie Duncan Sexton) who taught him to lead with empathy, thoughtfulness, honesty and candor

10:41\\xa0\\xa0 Sexton\\u2019s \\u201cTop Three\\u201d continues with Nancy Myrland and a whole group of \\u2018fairy God sisters\\u2019 who positively impacted his legal marketing journey

14:30\\xa0\\xa0 Meeting people first through social media can help breakdown barriers to establish rapport and ease face-to-face interactions

17:05\\xa0\\xa0 Sexton\\u2019s \\u201cTop Three\\u201d concludes with Susan Ahern sees who he is and finds ways to celebrate who he is

Segment 3: Impact of Disruption & Technology on the Legal Industry

21:50\\xa0\\xa0 Drawing similarities from various industries to prepare for the future

23:32\\xa0\\xa0 Legal needs to remember it\\u2019s not in the brick and mortar business, but rather the law firm business

26:24\\xa0\\xa0 Two types of strategic change to come for the legal industry

30:04\\xa0\\xa0 The current law firm model does not incentivize collaboration, cross pollination or industry solution

31:05\\xa0\\xa0 The transformation strategy that will work for the legal industry

33:07\\xa0\\xa0 The role of dominant logic inertia to impact change and willingness to change\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0

37:30\\xa0\\xa0 \\u201cEnrich your life with other people and you\\u2019ll be surprised by what you learn\\u201d

37:44\\xa0\\xa0 \\u201cMaybe the variance is actually where your business is going\\u201d

Segment 4: Wrapping Up

38:53\\xa0\\xa0 A simple hack on social media for being a better leader \\xa0

40:42\\xa0\\xa0 How to stay in contact with Roy \\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0

Additional Information

Contact Roy Sexton:

Contact Gregg Garrett:

Contact CGS Advisors:

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