Yi-Tan Tech Call 338: Cannes Advertising Gala

Published: Aug. 1, 2011, 5:49 p.m.

b"The advertising business has come a long way online since the first\\xa0online\\xa0banners (http://en.wikipedia.org/wiki/Web_banner) back in 1993.\\n\\nSimulmedia (http://www.simulmedia.com/) CMO Brian Wieser (http://yi-tan.wagn.org/wagn/Brian_Wieser) is just back from an annual ad festival in Cannes (http://www.canneslions.com/).\\n\\nWith Brian, let's discuss:\\n\\n\\t* What's happened to advertising since the Net and mobile phones showed up?\\n\\t* How are ad-industry players positioning themselves? Who has the most leverage now?\\n\\t* Where is the industry headed? Who are the harbingers?\\n\\nSome of Brian's articles as background:\\n\\n\\n\\t* The Ad-Supported Video Industry (http://www.mediabizbloggers.com/simulmedia/The-Ad-Supported-Video-Industry-A-Consumer-Evolution-Not-a-Revolution---Brian-Wieser.html): A Consumer Evolution, Not a Revolution\\n\\t* Marketers, Agencies Enjoy Symbiotic Relationship (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150786)\\n\\t* Frequency-Capping Linear TV (http://www.broadcastingcable.com/article/468693-Guest_Commentary_Frequency_Capping_Linear_TV.php)\\n\\t* Understanding the Upfront Paradox (http://adage.com/article/special-report-tv-upfront/tv-wins-upfront-marketers-hold-line/227086/)\\n\\t* Better TV Metrics Can Up Ad Creativity (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153668)"