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b'Thanks to the power of computer\\ntechnology, you can browse the contents of a book you might like to\\nbuy online, without ever touching a physical copy of it until it\\u2019s\\nalready been bought and delivered. Wouldn\\u2019t it be neat if you could\\ndo that, but with real estate that doesn\\u2019t even exist yet? Recent\\nAuggie winner Emily Olman thinks so, and she drops by to tell Alan\\nall about how volumetric capture and photogrammetry will make that\\npossible.\\n\\n\\n\\n\\n\\n\\n\\nAlan: Welcome to the XR for\\nBusiness Podcast with your host, Alan Smithson. Today\\u2019s guest is a\\ngreat friend of mine, Emily Olman, CEO and co-founder of\\nSpatialFirst, a prop tech startup and creators of PlaceTime, a mobile\\nimmersive property visualization application bringing spatial\\ncomputing to real estate. Prior to this, Emily founded Hopscotch\\nInteractive, a 3D VR marketing service company, to accelerate the\\nadoption of new media and technology for property marketing using\\nreality capture. She spent her career monetizing new media and\\ndeveloping new business models for Frontier Technologies. With a\\nbackground in media sales, business, and property marketing, she\\nbelieves that spatial interfaces will unlock properties\\u2019 full\\npotential. Emily is a regular speaker on immersive real estate\\ntechnology, both in the US and abroad. She\\u2019s just finished serving as\\nthe VR/AR Association\\u2019s San Francisco chapter co-president from 2016\\nto 2019. Yes, she\\u2019s got mad skills. \\n\\n\\n\\n\\nEmily, welcome to the show!\\n\\n\\n\\nEmily: Hi! Thank you, Alan.\\n\\n\\n\\nAlan: Thanks so much for joining\\nme. It\\u2019s been a long time since we saw each other, I think was at\\nAWE.\\n\\n\\n\\nEmily: Yeah, it\\u2019s been a little\\nbit, but it\\u2019s great to be chatting with you.\\n\\n\\n\\nAlan: Amazing. How\\u2019s everything\\ngoing?\\n\\n\\n\\nEmily: Well, it\\u2019s great. And\\nit\\u2019s been busy. And I feel like we are just heading into the most\\nexciting time of the year. Things sometimes have their natural ebb\\nand flow, in the summer months, for instance. But I think as we get\\ntowards the end of 2019, I think there\\u2019s some really exciting things\\nthat are gonna be happening.\\n\\n\\n\\nAlan: So tell us, tell us what\\u2019s\\nbeen going on with you. You were the co-president of the San\\nFrancisco chapter, which is one of the big chapters of the VR/AR\\nAssociation. And you\\u2019ve seen this industry come from nothing to where\\nit is today, and it\\u2019s really starting to take off. So maybe just give\\nus kind of a brief history of how you got into this industry, and\\nwhere you\\u2019ve seen it come from?\\n\\n\\n\\nEmily: That\\u2019s a great segue into\\nmy perspective on the industry. I was fortunate to be running the San\\nFrancisco chapter of the VR/AR Association for a few years with Mike\\nBoland. And we really got to see the industry start to go through\\nmany different shifts. But I would definitely also say that we got to\\nwhere we are today because we really are standing on the shoulders of\\ngiants. And so the work that folks have been doing for decades in\\nimmersive technologies and virtual reality has really led to what\\u2019s\\nenabled me to move from my passion for reality capture into creating\\na new interface and to be involved with very emerging technologies\\nsuch as spatial computing. What\\u2019s kept me busy is having a startup.\\nWe started this company, SpatialFirst, about two years ago and have\\nbeen working hard ever since to really make something unique that\\naddresses the future of spatial computing for real estate.\\n\\n\\n\\nAlan: So when you say spatial\\ncomputing for real estate. Walk us through what that means and why\\nit\\u2019s important.\\n\\n\\n\\nEmily: As we know, when we are\\nlooking at spatial computing, this notion of we know exactly where a\\ndigital piece of con'