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b'If you need well-researched info on\\nthe trends and changing tides of emerging tech to feel confident\\ndipping your toes into the XR sea, SuperData\\u2019s Carter Rogers has you\\ncovered. As their chief analyst, Rogers specializes in turning data\\ninto actionable intelligence, tailored to the needs of businesses who\\nare just starting to explore the space. In today\\u2019s episode, he chats\\nwith Alan about what all the data can mean.\\n\\n\\n\\n\\n\\n\\n\\nAlan: Today\\u2019s guest is Carter\\nRogers, and he\\u2019s the principal analyst at SuperData, a Nielsen\\ncompany. He regularly advises Fortune 500 brands and Triple-A game\\npublishers on how to succeed in the interactive media space. As\\nSuperData\\u2019s lead XR analyst, Carter is responsible for the company\\u2019s\\nreports on immersive technology. A sought-after authority on\\ninteractive media industry, Carter has presented at every event\\naround the world, including Casual Connect, the LA Games Conference,\\nand the VR/AR Global Summit. His commentary has also appeared in USA\\nToday, Variety, The Guardian, and Verge. He creates and oversees\\ninteractive reports and segments, including virtual and augmented\\nreality, eSports, mobile games, and he\\u2019s really amazing at pulling\\ntogether all the data that businesses are using to make real business\\ndecisions, on where to invest their capital. You can learn more about\\nthis data at superdataresearch.com. \\n\\n\\n\\n\\nI want to welcome Carter to the show.\\nWelcome!\\n\\n\\n\\nCarter: Thank you very much for\\nhaving me, Alan.\\n\\n\\n\\nAlan: My absolute pleasure. I\\u2019m\\nreally thrilled and excited to have you on the show today. I know\\npersonally, we\\u2019ve used your reports for our company several times,\\nand every time it\\u2019s been pragmatic, not pie-in-the-sky numbers;\\nreally validated, well-thought-out reports on where the industry is,\\nwhere it\\u2019s going, who the players are. I really want to start\\ndigging into this, and learn more about SuperData. For the people\\nlistening, I want them to walk away knowing more about the industry\\nand know where they can find more information. So, what is SuperData?\\n\\n\\n\\nCarter: Well, yeah, glad you\\nread all our reports; that\\u2019s what we like to hear! To give everyone a\\noverhead view, we\\u2019re a market research firm. We\\u2019re part of Nielsen as\\nof late 2018, and the original focus of the company was on digital\\ngames \\u2014 video games, primarily. But we since branched out to cover\\nother areas, like eSports, game streaming, and of course,\\naugmented/virtual/mixed reality. Started covering those areas when\\nthey were very tied to games, especially when the original Oculus\\nRift was launched. But as the XR space has broadened to include more\\nenterprise-focused applications, we have also adjusted our research\\naccordingly, and really cover the enterprise space as well; providing\\nthings like market estimates and things like that, to a wide variety\\nof companies in VR and AR.\\n\\n\\n\\nAlan: Ok, so, you provide market\\nestimates. Where is this market going? What\\u2019s one stat that\\u2019s going\\nto blow everybody\\u2019s mind?\\n\\n\\n\\nCarter: I\\u2019d say the main thing\\nis augmented and mixed reality are growing fast, but mainly in the\\nenterprise space. I\\u2019d say that through at least 2022, the enterprise\\nwill account for the majority of augmented and mixed reality headsets\\nlike Hololens and Magic Leap. Enterprise will account for the\\nmajority of those through at least 2022. It\\u2019s really going to be the\\nenterprise that drives this very hot space in the XR industry.\\n\\n\\n\\nAlan: You think it\\u2019s following a\\nsimilar trend to mobile cell phones? BlackBerry started off kind of\\nas an enterprise tool, as well. Is that what we\\u2019re seeing here? The\\ntechnology\\u2019s maybe not quite ready for the mainstream adoption, but\\nit has very real, very useful bu'