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b'In the late 19th century, Eadweard\\nMuybridge \\u2013 to win a bet \\u2013 took several pictures of a horse in\\nmotion, and in the process, basically invented film. It was a brand\\nnew way to experience media, and it changed the world. Radiant Images\\nhopes to do the same with an investment in 360 video production, and\\nVP Michael Mansouri drops in to explain how.\\n\\n\\n\\n\\n\\n\\n\\nAlan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today\\u2019s guest is Michael Mansouri, co-founder and vice president of Radiant Images. Michael is known as one of the industry\\u2019s most knowledgeable, inventive, and passionate technologists. Born into a family of filmmakers, he has produced and directed several high impact documentaries, most recently for the United Nations Geneva Summit for Human Rights. His documentaries help raise awareness of human and animal rights violations around the world, to provide a voice for the voiceless. He\\u2019s been always interested in the overlap of film and technology, so he co-founded Radiant Images in 2005. Mr. Mansouri\\u2019s efforts in filmmaking led to NASA and JPL\\u2019s 2018 Emmy win for outstanding original interactive program for Cassini\\u2019s grand finale, which was NASA\\u2019s first recognition in the film community. At Hawk-Eye, he hopes to break through the technology barriers surrounding digital innovation and provide a more meaningful impact that connects and engages humanity. You can learn more about the great work that Michael and his team are doing at radiantimages.com. \\n\\n\\n\\nMichael, welcome to the show.\\n\\n\\n\\nMichael: Hey, good morning,\\neveryone. Michael Mansouri, co-founder of Radiant. Very happy to be\\non this podcast with you guys.\\n\\n\\n\\nAlan: I am super excited. You\\nknow, the first time I found out about Radiant Images was at the\\nUploadVR launch party in LA. And I was in this beautiful space and\\npeople were drinking drinks and everything. Good time. And I walked\\ninto one of these small rooms and I saw the collection of quite\\npossibly the craziest 360 cameras I\\u2019ve ever seen. There was cameras\\nwith 20 lenses. There was ones that fit on your head like a helmet.\\nThere was little miniature ones. You guys had kind of everything. And\\nI just\\u2013 coming from somebody who started in VR using 360 cameras \\u2014\\nyou know, the GoPro rigs where we glued them all together \\u2014 and\\ncoming from that and then walking into this room, where you would\\ntake in what we were doing from a basic standpoint of collecting 360,\\nand you just took it to the next level. How did you guys get involved\\nin that? Like, what was the first precipitating factor of going from\\ntraditional film to 360 filmmaking?\\n\\n\\n\\nMichael: That\\u2019s a great\\nquestion. Radiant\\u2019s history is traditional, but we do traditional\\nway, in traditional methods. How we got really excited and involved\\nin immersive was our background is documentarians, we ask always\\nquestions. And we ask a lot of questions that break beyond the\\nsurface and beyond the obvious. We always were much more interested\\nin taking deeper and deeper. And part of what we did is we started\\nreally looking at our industry, motion picture, media, entertainment,\\nand just in fact, communication, our communication methods. How have\\nthey changed in the cycles of technology shifts that happens every 10\\nyears? What is the new method of how we engage? And what we realized\\nis, the average American sees between 4,000 to 10,000 pieces of\\ncontent, every single day. How do we distinguish?\\n\\n\\n\\nAlan: Say that again? What?\\n\\n\\n\\nMichael: Yeah. It\\u2019s a fact. [chuckles] The average American sees between 4,000 to 10,000 pieces of content every single day. \\n\\n\\n\\nAlan: Okay, we\\u2019ve got to unpack.\\nThat is ridiculous.\\n\\n\\n\\nMichael:'