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b'Getting future workers excited for the jobs they might have tomorrow can be challenging, especially when many young workers tend to enjoy challenging themselves with new tasks. Dr. Bj\\xf6rn Schwerdtfeger says that AR training can allow those workers to qualify themselves for all sorts of tasks, and have fun doing it, to boot.\\n\\n\\n\\n\\n\\n\\n\\n[Transcript coming shortly]\\n\\n\\n\\nAlan: Hey, everybody, and thanks\\nfor joining in on the XR for Business Podcast with your host, Alan\\nSmithson. I\\u2019m really excited today. I have Dr. Bj\\xf6rn Schwerdtfeger\\nfrom Germany. He has more than 15 years experience in augmented\\nreality. Together with the German industry, he\\u2019s evaluated almost\\nevery idea for AR in applications in the industry. He\\u2019s been a\\nco-inventor of Pick-By-Vision at TU Munich. And during that time \\u2014\\nwhen computers for AR glasses were still carried in large backpacks\\n\\u2014 Bj\\xf6rn holds a PhD in industrial augmented reality as a serial\\nentrepreneur. And among other things, his company, AR Experts, is\\nadvising about a third of Germany\\u2019s most important production\\ncompanies, and is shaping their augmented reality roadmaps. You can\\nlearn more about them at ar-experts.de. And they have another product\\nthat they\\u2019re gonna be talking about today. It\\u2019s ar-giri.com. Bj\\xf6rn,\\nwelcome to the show, my friend.\\n\\n\\n\\nBj\\xf6rn: Yeah. Welcome, Alan.\\nNice to meet you. Nice to meet you online. I\\u2019m looking forward to\\nthis podcast.\\n\\n\\n\\nAlan: It\\u2019s so exciting. The work\\nthat you\\u2019ve been doing over the last few years \\u2014 like a decade and a\\nhalf \\u2014 is really starting to come to fruition now. I mean, all of\\nthe hard work that you and your team have done to evangelize a\\ntechnology that \\u2014 let\\u2019s be honest \\u2014 15 years ago, the technology\\nreally wasn\\u2019t ready for the market. Tell us, how did you get into\\nthis, into AR?\\n\\n\\n\\nBj\\xf6rn: It was actually quite\\nfunny, while still studying at the university, computer science, and\\nthen somewhere else, augmented reality which popped up. And someone\\nhad a demonstrator, where someone took some glasses and glued a\\nwebcam \\u2014 we had external webcams earlier \\u2014 just hot-glued to some\\nglasses and using some [unclear] stuff and highlighting it. I think\\nit was just a cube. A virtual cube\\u2026 And it was so fascinating that\\nyou can bring this computer interface into the real world. Quite a\\nlong time ago. But it was really nice.\\n\\n\\n\\nAlan: Bj\\xf6rn, did you say there\\nwas a webcam hot-glued to a pair of glasses?\\n\\n\\n\\nBj\\xf6rn: Exactly. That\\u2019s how we\\ndid augmented reality 15, 20 years ago.\\n\\n\\n\\nAlan: Amazing. You are one of\\nthe OG, the originals of this industry. You\\u2019ve been building and\\nadvising brands and companies around their strategy for production.\\nWhat is the one thing in augmented reality right now that you\\u2019ve seen\\nthe most ROI?\\n\\n\\n\\nBj\\xf6rn: It\\u2019s probably\\u2026 we\\u2019ve\\nseen a lot of companies trying to do everything. Basically every\\nsingle one of us have tried to out, in the last three decades, and\\nfailed with it. And we\\u2019re figuring out what is actually the core of\\naugmented reality. And the core of augmented reality is not\\u2013 it\\u2019s\\nnot a measurement tool, it\\u2019s not a tool for everything. It looks like\\na display, and it is a good display. But where its core is, where\\nit\\u2019s so good in, is in communication. It displays communication and\\naugmented reality is big. It\\u2019s so much more close to your reality,\\nthat perception is getting much better. So what you tried to\\ncommunicate with exosheets, nice PowerPoints; it\\u2019s getting so closer\\nto the user with augmented reality. And they figured out that the\\ncommunication got so much better using augmented reality \\u2014 using\\n*good* implemented augemnted real'