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b'The old ways of advertising in legacy media just won\\u2019t work in an XR environment, so Admix CEO Samuel Huber has tried to figure out more effective ways to peddle products in a virtual realm. Today he explores his XR marketing ethos, which focuses on the user first.\\n\\n\\n\\n\\n\\n\\n\\nAlan: Today\\u2019s guest is Samuel Huber, founder and CEO of Admix, the first ad tech platform for mixed reality, giving XR developers the best tools to monetize their content.\\xa0 Admix is a platform that allows advertisers to place non-intrusive ads into VR and AR and gaming content. Their platform allows companies to filter hundreds of advertisers via their programmatic platform, and start generating revenue within minutes. Previous to Admixed, Sam was part of the e-commerce platform Kout.io, social gambling app Betify and the first binary trading game on the app store, Rogue Trader. Admix is a venture-backed startup, having raised $2.4-million. You can learn more about Samuel and Admix by visiting: https://admix.in/\\n\\n\\n\\nSam, welcome to the show.\\n\\n\\n\\nSam: Hey Alan, how are you? Good to be here.\\n\\n\\n\\nAlan: I\\u2019m fantastic; thank you so much for being on the show.\\n\\n\\n\\nSam: Thanks for having me, man.\\n\\n\\n\\nAlan: It\\u2019s my absolute pleasure. For the people who don\\u2019t know you, I know you\\u2019re very active on LinkedIn. For those who don\\u2019t know, do you want to just introduce yourself and introduce Admix in your own words? Describe what your company does and what your service and platform does to serve businesses.\\n\\n\\n\\nSam: Yeah, yeah, for sure. I started Admix about two years ago now, initially based in London. Now we have also an office in San Francisco. The whole idea that we realize is that there\\u2019s so many great, immersive content being created, whether it\\u2019s VR, AR, and this is really going to be the way that content is going to be consumed in the future. Right? Whether it\\u2019s for entertainment, games, education, training \\u2014 all of this stuff is going to be spatial content. And what we figured out is, there\\u2019s already great content being created, but very little incentive for the creators \\u2014 or ways for them \\u2014 to actually monetize this content. On the web, if you create a website, you can go to Google and you get a tag, and you can put ads and you can make a living out of it. But that\\u2019s actually not what happens right now in VR and AR. I think over the next few years, we\\u2019re going to see a lot of paid apps migrating to free content. That\\u2019s generally the way things go. And at that point, these developers are going to look for a new business model and advertising is going to play a massive part of it.\\xa0\\n\\n\\n\\nHowever, from the very beginning, our idea was to build a better future for advertising. Not banners and pop-ups and annoying, that are already terrible on the web, and would be even worse in VR and AR. But instead, creating an advertising model that really works for this immersive content. So, we\\u2019re talking about product placement. It\\u2019s how brands can be part of the experience, part of the creative process without intruding, but while still generating great return for the developers. So that\\u2019s really what we\\u2019ve built. It\\u2019s a simple SDK that integrates with Unity as a content creator, or you can drag and drop product placement within your experience. We then connect that to a massive network of advertisers.\\xa0\\n\\n\\n\\nSo basically, you create your app at Admix and you can get revenue generating in about three or four minutes. And it\\u2019s continuous. It\\u2019s instant revenue. And so far, the developers that we work with really, really like us. We have about 22 people now in the company, raised over 2 million dollars last year, and we are expanding this ye'