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b'Ask someone with enough experience\\nwith 360 filmmaking (like Alan), and they\\u2019ll tell you \\u2014 it\\u2019s not\\nalways been a user-friendly undertaking. From exporting to editing,\\nmaking great 360 content could definitely be a chore. Insta360\\nMarketing Director Michael Shabun visits the podcast to explain how\\ntheir products try to make the process seamless for all 360\\nfilmmakers.\\n\\n\\n\\n\\n\\n\\n\\nAlan: Welcome to the XR for\\nBusiness Podcast with your host, Alan Smithson. Today\\u2019s guest is\\nMichael Shabun from Insta360. He\\u2019s the marketing director of Insta360\\nand leads North American marketing strategy, partnerships and\\ncommunication efforts. Michael specializes in helping overseas brands\\nbuild their presence in North America. Previously to joining\\nInsta360, Michael led the Business Development Team for DJI \\u2014 that\\u2019s\\nthe crazy drone company in North America \\u2014 where he was instrumental\\nin moving the company into the public spotlight through a series of\\nstrategic partnerships with entertainment, sports, and enterprise\\nverticals. If you want to learn more about Insta360 and the awesome\\ncameras and platform that they\\u2019ve built, you can visit insta360.com.\\n\\n\\n\\n\\nMichael, welcome to the show, my\\nfriend.\\n\\n\\n\\nMichael: Thank you so much for\\nhaving me, Alan.\\n\\n\\n\\nAlan: All right. Tell us what\\nInsta360 is, and how you got involved with it.\\n\\n\\n\\nMichael: It\\u2019s been quite a ride that the last couple of years. Insta360 actually started off as a very tiny company in the dorm room of our founder and his name is JK Liu. And what he wanted to do was create a product that was simple and easy to use and had 360-degree capabilities. And he didn\\u2019t really see an all-in-one product in market like that at the time, four years ago. And so he created the hardware and wrote the software to make 360 truly a consumer product. And in that four years, Insta360 has grown to become the global leader in 360-degree cameras, whether it\\u2019s on the consumer, prosumer, or professional side. We now have 11 products in market today that, again, range from tiny little portable cameras that are fun for social media, all the way through to cinematic cameras that now shoot 11k. We run the gamut in terms of what cameras are in market, could we cater these cameras, too. And at the end of the day, it\\u2019s really all about the user experience. So how do you create a powerful, strong camera, 360 camera tool, but also give it the ease of use of a consumer product, and not have to spend too much time in post and all those things?\\n\\n\\n\\nAlan: Insta360 in my mind really stands out above the crowd, is for you guys to be the number one 360 camera company is saying a lot because there have been a lot of entrants into this market. Samsung, Nokia entered with their OZO, Jaunt \\u2014 which recently just got sold to Verizon \\u2014 they had their Jaunt One camera. There\\u2019s been a ton of companies try to come to market with a 360 camera. There was even the Bubble Cam out of Toronto. But where you guys, in my opinion, have really made a big impact \\u2014 and I love this about it \\u2014 is two things. One, ease of use. I can take a photo, it stitches on my phone. I can take a video, it stitches on my phone. But then, the user experience on my phone is absolutely spectacular. I can create a tiny planet, I can create an animation, I can post it directly to all my social media platforms, instantly. And that\\u2019s where I think some of the other larger companies have failed. They\\u2019ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Where did you guys come up with the idea of the stabilization? Because this is key to VR. One of the key things about the Insta'