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b"WP Buffs has been a company on the rise for several years now. I'm sure that you've seen some of their content and perhaps listened to their podcast or attended their WPMMR summit? The podcast today is all about how you can grow a 'side gig' business into a thriving business by creating engaging content around the subjects that your target audience really want to know about. So WP Buffs is really in the business of maintaining WordPress website, but how do you get noticed in this competitive field? How do you gain new customers when your rivals already have heritage? Content, that's how. Joe Howard explains how they created content which they knew people wanted to consume from keyword research. Blog posts, then a podcast, then a virtual summit. Join us on the podcast today to see how they did it..."