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b"When you sell your WordPress websites to your clients, do you push the logical or the emotional? Do you talk about technical details or how easy and beautiful it will be? It's so easy to go down the route of the technical details, the SEO and caching that you'll put in place - this will all be good, but maybe your clients want to hear about cool it's going to look and how it's going to make people stop and marvel at the design. David has a problem and we try to solve it..."