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The plight of creating an ongoing series featuring 2nd and 3rd tier heroes is discussed on this episode of Word Balloon.

First DC Vice presidents Bob Wayne and John Cunningham join us to discuss the monthly numbers, but also talk about the re-tooling of some of DC's New 52 titles that are seeing creative changes. Will thye be enough to boost sales?

Then writer Kelly Sue DeConnick talks about her new series Captain Marvel. Carol Danvers is getting a promotion, and a new monthly series, but the life expectancy for Marvel books that don't feature Spider-Man Wolverine isn't promising. Deconnick discusses the challenge of starting this type of book, plus we talk about her new Dark Horse series with Phil Noto Ghost, and a new Castle OGN from Marvel coming this fall.

Then we wrap up with solo talks featuring Art Baltazar and Franco. The duo has just wrapped up the Tiniy Titans series with issue 50, and begin their new kids comic Superman Family Adventures with a preview that was featured in that last TT issue . The guys are notorious for clowning when their together, but I forced them to talk seperatley to get a more serious look at the wrap up of their New York Times best selling series, and the challenge of doing a new all ages title featuring Superman.