Podcasts Culture Women Worldwide with Deirdre Breakenridge Make It Dont Fake It

Make It Dont Fake It

Published: Nov. 5, 2021, 7 a.m.

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Wondering what the worst piece of business advice you could ever receive is? Per Sabrina Horn, it\\u2019s \\u201cfake it \\u2018til you make it.\\u201d Listen as she shares why that phrase is so damaging and what you should be doing instead to make it instead of fake it.\\xa0

Sabrina has spent decades teaching c-suite executives leadership strategies and skills. She\\u2019s come by her own leadership skills through trial and error as she built her fledgling technology company. It was in the process of building her business that she realized how terrible faking it really is.\\xa0

Essentially if you\\u2019re faking it, you\\u2019re lying. You are not being truthful about what you can deliver and what your product can do. Not only is that dishonest, it\\u2019s also damaging. Both to you and your company as well as the clients you serve.\\xa0

Listen in to hear more about Sabrina\\u2019s journey, her new book, and her advice for making it instead of faking it.\\xa0

This is a powerful message finding its way into the world at the perfect time. There\\u2019s so much upheaval and uncertainty in the world right now that faking it may seem like the best option, but it absolutely isn\\u2019t. Listen in to learn more.\\xa0

Show Notes:

  • [01:31] Have you ever heard the adage, \\u201cFake it until you make it?\\u201d
  • [03:06] Welcome Sabrina to the show and learn why she launched her first business?\\xa0
  • [06:30] What skills did she have to learn when she launched her start up?\\xa0
  • [08:59] Sabrina shares more about her book and the takeaways she hopes readers have.\\xa0
  • [11:52] How did she come up with her Fake-O-Meter?\\xa0
  • [13:32] What causes people to succumb to the lure of faking it?\\xa0
  • [15:01] Has she ever had an AHA or uh-oh moment as she built her business?\\xa0
  • [18:06] Listen as we chat about an experience Sabrina had when pitching IBM.\\xa0
  • [21:20] Why post-mortems are so important in business.\\xa0
  • [23:06] How can we make it and leave all the fake it behind?\\xa0
  • [25:40] Connect with Sabrina.\\xa0

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