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In today\\u2019s world, social media drives the flow of information and has the power to either make or break your business. So in this episode, we are focusing on getting ahead with social media and digital marketing! No matter what your business, it behooves you to cultivate an effective online presence and continuously growing network of both industry professionals and loyal consumers.

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Helping us maximize our social media presence today is Joan Pelzer. Joan is an entrepreneur, social media expert, and online engagement strategist with clients ranging from entrepreneurs to a UN-based NGO. She is the founder of Joan Pelzer Social, the radio show host of \\u201cFollow Me Friday,\\u201d and the President of the NYC Chapter of Femfessionals, a national networking and professional development organization for women.

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Stay tuned to learn more about Joan, the importance of networking, productivity, and the key to success on social media! Joan shares some great tips and strategies for you to use, as well as some valuable advice.

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In This Episode

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• Joan\\u2019s Journey
• Connections and Networking
• Strategy and Engagement
• Success on Social Media
• Follow Me Friday
• Productivity and Leaving it to the Pros

Quotes in This Episode

\\u201cDigital media has completely changed in the last few years [...] There are hundreds of social media platforms and apps and there are new ones forming every single day [...] You have to know what\\u2019s going on and you have to adjust along the way!\\u201d \\u2014Joan Pelzer

\\u201cWhat\\u2019s defining the successful company [...] is authenticy\\u2013being real [...] and that\\u2019s a hard thing to do.\\u201d \\u2014Joan Pelzer

\\u201cBeing on social media needs to be part of [...] a brand, a person, an influencer\\u2013it needs to be part of the core and it\\u2019s got to be a part of the innate strategy of the company overall.\\u201d \\u2014Joan Pelzer

\\u201cYou may not get more clients from doing social media, but if you don\\u2019t do social media you may lose what you have.\\u201d \\u2014Joan Pelzer

\\u201cKnow what you don\\u2019t know, and know what you know, because there\\u2019s a lot you\\u2019re not going to know and that\\u2019s perfectly okay as long as you have resources around you that do know.\\u201d \\u2014Joan Pelzer

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Resources

Joan Pelzer Media

Joan\\u2019s LinkedIn, Facebook, Twitter, and Instagram