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In the age of social media, your online presence means everything. Unless you are creating valuable content and meaningful connections, you are likely missing the mark. Today on Women Worldwide we are speaking with Jason Schemmel about bringing empathy into our online communities and creating successful, organic social networks.

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Jason Schemmel is a Social Media Manager for HarperCollins Christian Publishing in their Bibles department. He is also the host of the podcast \\u201cGSD chat,\\u201d as well as a speaker specializing in social media strategy, content creation, and managing your social media presence.

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Stay tuned to learn how you can use social media to create impact for your brand and \\u201cget shit done.\\u201d If your business isn\\u2019t already on social media, or even if you are looking to improve your online presence, take some time to hear what Jason has to say!

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In This Episode

• Empathy in online environments
• The mistakes we make online
• Real-time marketing and staying relevant
• If your business isn\\u2019t on social media, does it even exist?
• GSD Chat and podcasting
• Trial and error and mitigating online backlash

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Quotes in This Episode

\\u201cHow can you produce great content that provides value to people and keeps them wanting more?\\u201d \\u2014Jason Schemmel

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\\u201cIf you\\u2019re a brand or a personality, or even just being yourself, if you\\u2019re not producing content and publishing things that don\\u2019t resonate with people, no one is going to care\\u2014it\\u2019s just going to be another thing in their feed.\\u201d \\u2014Jason Schemmel

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\\u201cEspecially in today\\u2019s age where it seems organic reach has become more and more of a scarcity, being able to utilize empathy in your content to better reach people and to better connect with people so that they share it organically. That\\u2019s just going to help everyone, and on the business side of things it\\u2019s cheaper too!\\u201d \\u2014Jason Schemmel

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\\u201cYou\\u2019re projecting an opinion. If I don\\u2019t align with your opinions, then I don\\u2019t care.\\u201d\\u2014Jason Schemmel

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\\u201cThere are definitely businesses out there who still haven\\u2019t fully grasped the concept and the impact that social media can have.\\u201d \\u2014Jason Schemmel

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\\u201cWe\\u2019re now in that day and age where if you don\\u2019t have a social media presence of some kind, you practically don\\u2019t exist.\\u201d \\u2014Jason Schemmel

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Resources

Follow Jason on Twitter

Connect with Jason on LinkedIn

Listen to GSD Chat