BROADCASTS.com

b'

Ann Handley, the first person in the world to have the title Chief Content Officer joins Host Deirdre Breakenridge on Women Worldwide. She is currently the Chief Content Officer at MarketingProfs, and a veteran of creating and managing digital content. Ann is also the author of a new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

On the show, Ann discussed her days as a journalist and news reporter, tracing her writing passion all the way back to elementary school. She shares her thoughts on the difference between business writing years ago and writing today and how you can take your content to the next level. Ann also offers her top tips to people who are interested in writing \\u2026 whether it is a blog or a book.

A little more about Ann Handley \\u2026 Ann was also the co-author of the best-selling book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011). Ann takes her expertise on the road, keynoting conferences globally to share her deep insights on content and marketing.

You can learn more about Ann on her website and connect with her on LinkedIn.

A little more about Your Host, Deirdre Breakenridge \\u2026 Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, \\u201cSocial Media and Public Relations,\\u201d and \\u201cPutting the Public Back in Public Relations.\\u201d Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She\'s an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.