Podcasts Technology WizardCast The Fellowship of the Peter Coffee WizardCast Episode 76

The Fellowship of the Peter Coffee WizardCast Episode 76

Published: Aug. 13, 2018, 8 p.m.

Peter Coffee returns to share his wisdom and experience. Peter is the VP for Strategic Research at Salesforce. He often speaks on the vision of the Salesforce as a platform and company and shares strategy for companies all over the world.


Peter was kind enough to sit down with Mark and Brian at Midwest Dreamin 2018. He's been one of our favorite guests and was our guest in our very first live recording of the Wizardcast - also at Midwest Dreamin.


We start with a story of Peter on a reality TV show in India. Then our topic changes to talk about change. We discuss how change is difficult and how we must change our perspective & put ourselves in the customer’s shoes.

Peter always has great insights and stories. He reminds us to be the steward of change not the seller of change. Peter also provides us with some actions that we can do today in order to help be the stewards of change in our own organizations.

Some of my favorite quotes from Peter this episode:

  • "People are far more averse to failure than they are attracted by possibilities of success" Peter Coffee 17:10
  • "Walk around your company where a critical process is only embodied in a spreadsheet or a critical set of data is only kept in a spreadsheet." 35:52
  • "Failure to change is a greater risk than change" 40:00
  • "What you did was Brilliant success and I want you to continue to be brilliantly successful tomorrow" 40:55



Show Overview

Last Time on the WizardCast 0:00
Introduction 1:15
Terrible Joke 02:15
Survey Request https://bit.ly/70skidsurvey 02:35
Time for a Coffee Break 3:20
Peter Coffee on a Realty TV Show https://www.youtube.com/watch?v=3zBL7EVlyD4 3:54
Official Introduction to Peter Coffee 14:35
Origin of the Work of Art  15:45
"People are far more adverse to failure than possibilities of success" Peter Coffee 16:51
"May be bringing a basket of kittens to someone with a cat allergy" Peter Coffee comments toward Account Executives 16:55
What Can I do about it? What could I do tomorrow? 34:29
Stone Soup 37:00
What if I'm the only one interested in trying it? How do I get my boss/executive approval? 39:00
"Failure to change is a greater risk than failing to change" Peter Coffee 40:00
"What you did was Brilliant success and I want you to continue to be brilliantly successful tomorrow." Peter Coffee 40:55
Long coffee Break 48:40
Closing Credits and thanks to intern Meredith Stretz 49:00
Available on Google Podcast App! 50:20
Post Credit 51:00


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