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Marketing automation has been a growing in popularity over the years. Salesforce has two platforms, Marketing Cloud and Pardot. What's the difference? What can you do with Pardot? Andrea Tarrell from Sercante answers these questions and more.

0:00 No Bears were harmed in the recording of this episode
1:14 Intro
2:44 Bearly a joke
3:24 Anderea Tarrell - Spot for Pardot
4:45 Andrea Tarrell vs Chris Zullo ... Fight!
13:10 Twitter Fights
16:05 Cool Example of Marketing email
19:20 Hmmm Cookies
22:06 Pardot Resource beyond the documentation
26:42 why is it "pardot"
34:50 Craziest, coolest use case with Pardot (Cirrus Insight)
38:25 If Andrea could ask Parker Harris a question...
46:00 Outro 47:56 Post Outro

Links in This Show

• Andrea Tarrell Blog
• Andrea Tarrell Twitter
• Jenna Molby Pardot Blog
• Jenna Molby
• In the Weeds with Pardot API
• Lara Black Pardot Blog
• Lara Black Twitter

Chris Zullo versus Andrea Tarrell

• Twitter War 1
• Twitter War 2
• Twitter War 3
• Twitter War 4

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