Podcasts Technology Witty: Women In Tech Talk To Yasmin Data's hard, soft and fuzzy side (Dionna McPhatter)

Data's hard, soft and fuzzy side (Dionna McPhatter)

Published: May 19, 2018, 4 a.m.

Dionna McPhatter is the co-founder & managing partner of BLKBOX, a technology-driven marketing, and intelligence company. Prior to launching BLKBOX in 2014, she spent 10 years managing Consumer Insights for Procter and Gamble and as a VP of Insights & Analytics for Reckitt Benckiser. A Div I basketball player and a graduate of West Point with a B.S. In Management. Recognized “data maven” in Entrepreneur Magazine, who in her free time loves playing basketball, people watching & traveling the world.

Dionna talks data informing creative decisions, the book The Fuzzie and the Techie, and tactics to break down initial gender stereotypes at work.

Stay up to date with Witty through our website, LinkedIn or email us at podcastwitty@gmail.com. 

Support the show (http://wittypod.com)