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This inspiring principle is actually taken from the Navy SEALS as one of their mantras is "Get comfortable being uncomfortable." Why is this so important? In your businesses and in your life, if you want to learn, grow, and succeed, you will have to go through a process of being uncomfortable to achieve growth. Anyone familiar with farming knows that in order to have a crop, the original seed is destroyed through the growth process. Also Jesus confirms this principle in John 12:24, "I tell you the truth, unless a kernel of wheat is planted in the soil and dies, it remains alone. But its death will produce many new kernels — a plentiful harvest of new lives."