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b'Science and quantitiative model nerds, this is for you! Or maybe not... We explain the mathematical model that purports to explain choice-making. We enumerate the benefits this model has had on behavior science in general, as well as take a hard critical look.

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1. Greer, B.D. and Shahan, T.A. (2019), Resurgence as Choice: Implications for promoting durable behavior change. Jnl of Applied Behav Analysis, 52: 816-846. https://doi.org/10.1002/jaba.573
2. Reed, D. D., & Kaplan, B. A. (2011). The matching law: a tutorial for practitioners. Behavior analysis in practice, 4(2), 15\\u201324. https://doi.org/10.1007/BF03391780
3. Skinner B. F. (1976). Farewell, My LOVELY!. Journal of the experimental analysis of behavior, 25(2), 218. https://doi.org/10.1901/jeab.1976.25-218
4. https://en.wikipedia.org/wiki/The_Bell_Curve