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b"This is an episode of \\u201cWhy Isn't It Working - Business & Tech Podcast\\u201d with hosts Karl Wood, Michael Hamilton and guests.

Today\\u2019s guest is Peter Drum. CEO at Idea Science with a focus on technology product innovation, strategy definition and refinement for Salesforce.

In this conversation we discuss Peter's experience with digital marketing strategy, business transformation, the state of innovation in Australia, the impact of COVID in the current market and the role of government, the future of innovation and much more.

Peter can be reached through:
Linkedin: https://www.linkedin.com/in/peter-drum/
Website: https://ideascience.com

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Why Isn't It Working - Business & Tech Podcast details:

Join Karl Wood & Michael Hamilton to discuss all things business and technology. The guys will bring you stories from the business side of tech.

With over 30 years of combined experience with strategic business & IT delivery. Karl and Michael will bring their true insights into IT and how they can help with your business.

Follow \\u201cWhy Isn\\u2019t It Working\\u201d on social media:
Twitter: https://twitter.com/karlmickpodcast
LinkedIn: https://www.linkedin.com/company/why-isn-t-it-working-business-tech-podcast
Facebook: https://www.facebook.com/karlmickpodcast/
YouTube: https://www.youtube.com/channel/UCsJ9jPaiU1OyKHOq-F3Kv4g

Listen and subscribe on the platform of your choice:
Apple: https://podcasts.apple.com/au/podcast/why-isnt-it-working-business-tech-podcast/id1532844598
Google: https://podcasts.google.com/feed/aHR0cHM6Ly93aHlpc250aXR3b3JraW5nLnBvZG9tYXRpYy5jb20vcnNzMi54bWw=
Spotify: https://open.spotify.com/show/24VoQLrMMNGwr0tC4O7MTy?si=pnqkhM9XQR-DZBeq8leisA
Podomatic: https://whyisntitworking.podomatic.com/"