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b'We\\u2019re almost a year into the pandemic, and as a result, industry events like trade shows have been forced to go virtual. For many, there\\u2019s also been a change in the way they\\u2019re communicating with vendors and customers and serving their needs. One company in the industry that has experienced this is K&M Tire.

As a tire distributor, K&M works with both tire manufacturers and dealers with a mission to serve dealers\\u2019 needs. In this episode, we talk with Dave Miller, Director of Marketing for K&M Tire, about the company\\u2019s adaptability during the pandemic and how it executed its first-ever virtual trade show. Dave speaks about:

- Changes in communication K&M experienced as a result of the pandemic [2:20]

- Planning K&M\\u2019s first-ever virtual trade show [4:31]

- How K&M rose to the occasion in a changing pandemic environment [10:38]

- How the pandemic has affected the tire industry [13:24]

- K&M\\u2019s dealer-first approach to doing business [15:20]

- Ways K&M stuck to its motto of continuous improvement in a difficult year [16:30]

Listen here or subscribe to \\u201cWhat\\u2019s Treading with Tire Review\\u201d on:

- Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

- Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

-Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm'