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Published: Jan. 12, 2023, 3:29 p.m.

b"After a few years of supply chain challenges and navigating tariffs, Kenda Tire is looking to expand, as it has released new and updated products in key segments. First, it has made its entry into the all-weather\\u2014or what Kenda is calling the \\u201cfour-season\\u201d segment\\u2014with its Vezda Touring 4S. Now with updated UHP lines, Kenda hopes to take its \\u201cPodium to Pavement\\u201d philosophy it has proven in its light truck offerings to the track and gain traction.

To delve into all that is going on with Kenda Tire in North America, we caught up with Ryan Lewis, marketing manager for Kenda\\u2019s automotive division, during Industry Week. In this episode of What\\u2019s Treading with Tire Review, presented by AAPEX, Ryan delves into what to expect from Kenda this year and how the company is looking to better serve its channel partners.

EPISODE OVERVIEW:

• Updates on Kenda\\u2019s Klever M/T2 product (0:27)
• How Kenda is entering the all-weather segment and why it is referring to it as \\u201cfour season\\u201d (1:29)
• Updates to Kenda\\u2019s UHP tire lines and how it aims to prove its \\u201cpodium to pavement\\u201d philosophy in performance racing (3:16)
• Updates on Kenda\\u2019s e-learning platform (4: 58)

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More What's Treading: https://www.tirereview.com/category/podcasts/whats-treading-tire-review-podcast/

More on the AAPEX Show: www.aapexshow.com


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