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b'Sustainable mobility has become a buzzword in the automotive industry, as carmakers look toward an electric\\u2014and zero-emissions\\u2014future. But how exactly will this grand idea be achieved? Michelin North America has an idea.

This year, Michelin introduced its "Michelin in Motion" plan, its \\u201call sustainable\\u201d strategy to drive new growth in the next 10 years with a focus on people, planet and profit. It includes tackling vehicle electrification challenges as well as new business opportunities that don\\u2019t necessarily include tires.

In this episode, we speak with Alexis Garcin, chairman and president of Michelin North America, to dig deeper into Michelin\'s 10-year plan and what it means for North American tire dealers. We discuss:

- Vehicle electrification challenges in which Michelin can play a role in tackling in the Americas

- How the tire supply chain can become more sustainable in the next decade

- Michelin\\u2019s role in passing its ESG initiatives down to the tire supply chain to dealers and distributors

- Why Michelin is looking to venture outside the tire industry and what its focus on services and data solutions means for dealers

- How Michelin is using 3-D printing in its commercial tire technology and future uses of this new business unit for the company

- Industry growth in the 19-in and up segment and how Michelin\\u2019s \\u201cSimplexity\\u201d project aims to help dealers with SKU complexity

- Michelin\\u2019s \\u201cbold acceleration\\u201d through its Michelin in Motion sustainable mobility plan

You can listen and subscribe to What\'s Treading with Tire Review on:

Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

YouTube: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA

To check out past episodes of What\'s Treading with Tire Review, go to https://www.tirereview.com/category/podcasts'