Podcasts Technology What’s Treading with Tire Review Big Os Brian Maciak: We Have Aggressive Plans for Growth

Big Os Brian Maciak: We Have Aggressive Plans for Growth

Published: May 3, 2023, 9 p.m.

b'Already this year, Big O Tires added 12 locations to its network of stores and is promising even more growth in the years to come. The franchise hit the $1 billion sales mark in 2021 and announced its eastward expansion. But Brian Maciak, president of Big O Tires, explained that while growth is the goal, the franchise can\\u2019t do that without a mutually beneficial relationship with Big O Tires and TBC Corp. So, how is Big O promoting this type of healthy growth?

In this episode of What\\u2019s Treading with Tire Review, presented by AAPEX, we connected with Maciak to discuss how Big O plans to grow its footprint, the resources it gives its franchisees and the organization\\u2019s plans for a more digital customer experience.

OVERVIEW

  • How Big O plans to achieve \\u201cmonumental\\u201d growth (0:40);
  • The way analytics play a role in finding markets for growth (3:53);
  • Spreading brand awareness through digital transformation (7:27);
  • Ways Big O is staying close to its franchisees and helping them with succession planning (11:57);
  • What sets Big O apart from other automotive repair franchises (15:27).
Watch the video podcast here or on YouTube and subscribe to the audio podcast on Apple Podcasts, Spotify and Google Podcasts. You can also read the full interview below.'