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Cricut Website: https://cricut.com/ Cricut Instagram: https://www.instagram.com/cricut_mea/ Cricut Facebook Group “Cricut Family South Africa”: https://www.facebook.com/groups/473426786992011 Cricut Where To Buy: https://www.incredible.co.za/brands/cricut https://www.takealot.com/promotion/cricut Martin Kruger is the Head of Middle East and Africa at Cricut, which is a leading brand of cutting plotters and machines. Kruger is an experienced international sales manager who has a proven track record across sales leadership, building successful organisations and teams, as well as go-to-market strategy creation and execution. In this What’s Next interview, Kruger discusses what the Cricut brand represents and how its products work. He unpacks the fact that Cricut’s cutting devices have a broad target market, and explains what sets these cutters apart from their competitors. Kruger then explains that while Cricut has recently launched in South Africa, it has a much longer history globally, before outlining the current and future plans for Cricut in South Africa.