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Cricut Website: https://cricut.com/\nCricut Instagram: https://www.instagram.com/cricut_mea/\nCricut Facebook Group \u201cCricut Family South Africa\u201d: https://www.facebook.com/groups/473426786992011\n\nCricut Where To Buy:\nhttps://www.incredible.co.za/brands/cricut \nhttps://www.takealot.com/promotion/cricut\n\nMartin Kruger is the Head of Middle East and Africa at Cricut, which is a leading brand of cutting plotters and machines. Kruger is an experienced international sales manager who has a proven track record across sales leadership, building successful organisations and teams, as well as go-to-market strategy creation and execution.\n\nIn this What\u2019s Next interview, Kruger discusses what the Cricut brand represents and how its products work. He unpacks the fact that Cricut\u2019s cutting devices have a broad target market, and explains what sets these cutters apart from their competitors. Kruger then explains that while Cricut has recently launched in South Africa, it has a much longer history globally, before outlining the current and future plans for Cricut in South Africa.