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Sascha Sauer is the Head of Audi South Africa and has worked at the company for 25 years. He has extensive experience in sales, planning, business strategy, and team performance management. Sauer is passionate about the South African market and strives to make Audi the premium automotive brand in the country. In this first episode of What’s Next in Motoring, Sauer discusses how he is using his 25 years of experience to grow Audi in South Africa. Sauer then unpacks why now is the right time for South Africa to embrace an electric motoring future and explains what his team is doing to change consumer attitudes in the country.