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Christine Wu is a leading banking executive and joined Absa in January 2019 as the managing executive for customer value management at Absa Retail and Business Bank. At Absa, Wu is responsible for strategy, value proposition design, digital channels, strategic marketing and advanced analytics. In this What’s Next episode, Wu explores the trends in the banking industry and the relevance of traditional banking services in the face of growing digital options. Wu explains that the banking industry is experiencing unprecedented levels of growth with multiple new entrants and discusses the place of a traditional bank in a quickly evolving digital environment.