BROADCASTS.com

b'Elena Gerasimova (Wharton 2018) and Nipun Jasuja (Wharton 2018) chat with Catherine Flax, CEO of Pefin, the world\\u2019s AI financial advisor. Established in 2011,\\xa0Pefin\\xa0is a fintech company based in New York City.\\xa0Pefin, which stands for PErsonal Financial INtelligence, uses Artificial Intelligence (AI) to provide fiduciary financial advice at the fraction of a cost of a traditional financial advisor.\\xa0On the day this podcast was recorded (November 30, 2011), Pefin went live to end consumers! And we couldn\\u2019t be more thrilled about that. Tune in to learn how Pefin is different from traditional roboadvisors that we\\u2019ve come to know, what really is the \\u201cAI\\u201d behind Pefin and why it took six years until product launch, and some invaluable nuggets of professional wisdom from Catherine.'