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Producer/Host: Jim Campbell If you were a business with a product to sell, you would probably want to know as much about your potential customers as you could, and then try to reach them with news of your product or service just when they were ready to buy. How would you do that online at a time when people – and web browsers – are increasingly aware of being tracked online and are taking steps to defeat that tracking. Perhaps you might find a recent technology called digital fingerprinting attractive. Here’s why.