How to Break into the Luxury Wedding Market

Published: Jan. 26, 2022, 1 p.m.

b'Hope you\\u2019re ready to celebrate\\u2014it\\u2019s our one-year anniversary episode! This week, we\\u2019re finally answering our most-asked question: how can planners break into the luxury market? We discuss how we define luxury, the different tiers of luxury weddings, how to use marketing strategies to appeal to the right clients, and what types of research you should invest in to get comfortable with the market. Plus, a listener asks how to communicate with a vendor when they\\u2019re doing something they shouldn\\u2019t.

BONUS: Listen for an exclusive promo code to save 10% off our new Monthly Planning Checklist!

Discussed in This Episode:
Our NEW Monthly Planning Checklist (https://www.weddedshop.com/)
Aman Resorts (https://www.aman.com/)
Chef Thomas Keller (https://www.thomaskeller.com/biography)
Rizzoli Books (https://www.thomaskeller.com/biography)
Brunello Cuccinelli (https://shop.brunellocucinelli.com)
Shira Savada Consulting (https://www.shiramisu.com/)
Ideaction Consulting (https://www.ideactionconsulting.com/)

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Tracy Taylor Ward Design
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Instagram: https://instagram.com/shannonleahyevents'