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What does Web 2.0 mean and, specifically, what does it mean for the future of governments? Tara Hunt has been speaking all over the world, talking to government audiences on this subject. She believes that Web 2.0 has very little to do with the technology and everything to do with people. Her talk will cover the main tenets of Web 2.0: openness, collaboration and community and what it means for government. "Miss Rogue" defines herself as a customer first, marketer second. In 2005, Tara became the marketing director at Riya, where her community marketing theories resulted in huge gains, such as national news mentions before launch and over one million photos uploaded within 24 hours of launch. She doesn’t believe in PR, only in the power of building relationships with a community. She co-founded Citizen Agency in 2006 with the mission of teaching her clients how to work more effectively with the communities they serve. Tara has over seven years experience in non-traditional marketing planning. She maintains a successful blog over at HorsePigCow. Speaking of community, Tara is a community-based movement evangelist, spending all of her free time on Barcamp, Coworking and Winecamp. She is also a supporter of the Open Source movement, the EFF, Creative Commons and the Intelligrid. Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).