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Industry 4.0 is a phrase that has been around for over a decade. Yet, we are still waiting for the promised industrial revolution. Our guests are Andreas Frank, Head of IIoT Business, and Dr. Christian Liedtke, Head of Strategic Alliances at KUKA. We discuss why it is essential for companies to open their ecosystems—even their shop floors. Traditional business models need to change to make Industrial IoT fly. Solutions need to be interoperable. But why is digitization still such a struggle for companies? The secret sauce to IoT success: alliances. #automation #robotics #digitization #wetalkiot Summary of this week's episode: 01:45   Introduction 02:55   Automation is a commodity 04:25   The use of robots has changed 05:40   Why are companies struggling with digitization? 07:14   Business models need to change 10:26   Open Industry 4.0 Alliance 12:55   The value of data and alliances 15:45   Why KUKA opened its solutions 19:45   Open platforms bring the highest value to customers 20:42   What is the biggest mistake a company can make? 22:18   Start small, scale fast, and be patient 24:46   The common myth   Our guests: Andreas Frank: https://www.linkedin.com/in/andreas-frank-16a789158/ Dr. Christian Liedtke: https://www.linkedin.com/in/dr-christian-liedtke-062aa3130/   About Avnet Silica: This podcast is brought to you by Avnet Silica. The Engineers of Evolution. www.avnet-silica.com All podcast episodes can be found here: https://www.avnet.com/wps/portal/silica/resources/podcast/