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This podcast episode is with Julian Sarmiento, the Chief Creative Officer of Iconic Engine. He's had a career that is basically the technicolor fusion of art and technology. In two decades, he rose to leading the computer graphic teams on some of Hollywood's biggest blockbusters for example 'I, Robot' or the Oscar-winning 'the curious case of Benjamin Button'. He's worked with the top creative thinkers on products on films because he inhabits that rare space of both artistry and knowledge of VFX, 3D, Stereo, UI, UX, mobile, direct manipulation, IoT, computer vision, artificial intelligence, and blockchain. Those skills are at the foundation of his interactive and immersive work. In this podcast, Julian talks with us about the different roles, creativity, technology, and innovation and how these interplay with humans and what that means for XR.