Seana Day: How Farmers Can Use Technology to Make Financially Sound Decisions

Published: Jan. 24, 2023, 4:21 p.m.

b'

In this episode of Voices of the Valley, Seana Day, Partner with Culterra Capital and Venture Partner with Better Food Ventures, joins Dennis Donohue and Candace Wilson to share her perspective about the need for digital systems to better utilize farmers\\u2019 time, information and resources.

\\n

\\u201cWhen we think about the role of technology and optimizing our assets, our resources, it just doesn\\u2019t make sense to me why more companies aren\\u2019t thinking about integrating those technologies\\u2026it\\u2019s always surprising to me how much loss or waste operators are willing to assume as just a cost of doing business,\\u201d Day shares.

\\n

Day also speaks about the growing need for a workforce trained in the unique environment of an agricultural organization and how important it is for those working in specialized roles to integrate with one another and the software that\\u2019s available.

\\n

\\u201cI\\u2019m looking at all of this information and it\\u2019s siloed,\\u201d Day says. \\u201cIt\\u2019s so disconnected. It\\u2019s so analog. It\\u2019s all done on pen and paper, and it takes forever. Making any kind of remotely real-time decision - let\\u2019s be honest, there\\u2019s a lot of risk. You leave revenue on the table. Your costs are inflated. There\\u2019s more risk than there should be because we\\u2019re not able to access information\\u2026to make those swift decisions.\\u201d

\\n

As a Venture Partner, Day also offers insight into the three things that stand out to her when she\\u2019s assessing startups and what sets the two to four that are chosen apart from the hundreds that apply.

'