BROADCASTS.com

b'

For Jack Vessey, President of Imperial Valley-based Vessey & Co., one fact of desert agriculture never changes: You have to do more with less. \\u201cWe have to be proactive with trying things,\\u201d he said, noting that the pressures of labor, irrigation and crop protection lead him to always explore new technologies in his operations. The front of mind of these right now is, of course, water. \\u201cThe future tells us that in the next five to 10 years we\\u2019re going to have to grow every seed with less water,\\u201d he said. \\u201cWe\\u2019re looking out to see what the next great innovation is...at the end of the day, we have to have water to grow that crop.\\u201d From different irrigation techniques to different crops to soil amendments, Vessey is open to experimenting. \\u201cI don\\u2019t know about a silver bullet out there, but obviously our goal is to use less and less every year.\\u201d