Alex Cochran Discusses the Value of Biologicals in Agriculture

Published: May 9, 2023, 6:26 p.m.

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Alex Cochran, Chief Technology Officer at DPH Biologicals joins Dennis Donohue and Candace Wilson on this week\\u2019s episode of Voices of the\\nValley to discuss the realities and possibilities of utilizing biological solutions in agriculture.

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In this episode, Alex shares his insight into how to optimize the benefits of biologicals, which, he says, starts with the relationship with growers: \\u201cThe single biggest challenge that we have in the biological space today is around trust.\\u201d The answer to building that trust: high-quality science and aligning expectations.

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Biologicals don\\u2019t function in the same way that chemistry does, and Alex takes time in this episode to discuss examples. Alex says: \\u201cThe way I like to position biologicals is, they\\u2019re not chemistry. They are different. They behave differently. In some cases, they need to be handled differently, and that\\u2019s important for growers to understand from an education process.\\u201d

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