Podcasts Technology Voice in Canada Podcast Tips For Amazon Alexa Skill Names and SEO

Tips For Amazon Alexa Skill Names and SEO

Published: July 7, 2020, 7 a.m.

In this episode, Teri will talk about some SEO tips that were shared at a livestream that he had with some members of Northern Voice.


They had a great discussion about how skills work, how they are invoked, and how to make sure that an Alexa skill is found in the skill store. This episode will be very resourceful if you’re looking to develop an Alexa skill or you already have one, and you’re looking for some SEO tips to get it out to the market.

Invocation Phrase Versus Skill Names

  • When one enables their skill on Alexa, they have to have an invocation phrase because smart speakers are always waiting for that wake word (Alexa).
  • Alexa skills are like apps. The way we have to open an app in our smartphone to interact with it, is the same way we have to open an Alexa skill with our voice. For example, to go into DetectiveX, you can’t just say, “Alexa, diffuse the bomb” You have to say, “Alexa, open DetectiveX”, and then begin to interact with it.
  • In the Amazon skill store, a skill is listed with its name and the invocation phrases users can say to open it.
  • When developing a skill, one should make sure that their description, keywords, and titles are optimized for SEO. It’s important to think about how people search for skills and to include that in the description.

 List of resources mentioned in this episode:

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