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When you tell a good, meaningful story, your audience retention goes up, you get more watch time, and your brand connects with people on a deeper, emotional level. Telling a good story, however, is much more difficult than it sounds unless you know the basic structure of of a good story. Once you know the basic elements, you can be more intentional about how you piece together your stories so that your videos perform better, reach more people, and have a higher potential to change their lives.

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