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b'Are you a veterinary influencer? Do you aspire to be called \\u201can influencer?\\u201d If so, you may want to talk to Beckie first!\\n\\u2026\\nThis week co-hosts Dr. Ernie Ward and Beckie Mossor, RVT tackle the rise of veterinary influencers. The duo discusses the controversies and opportunities of being a social media influencer, and their concerns over certain types of \\u201cveterinary influence.\\u201d Viewfinders, buckle up. This episode might get bumpy!\\n\\u2026\\nBeckie shares her concerns that some popular veterinarian influencers may be \\u201cdriving a wedge\\u201d between veterinary professionals and pet parents. Dr. Ward muses that some veterinarians may be posting unprofessional or inappropriate content in an attempt to get more \\u201clikes.\\u201d Both hosts lament the promotion of uncredentialed, unlicensed, self-proclaimed pet experts to large veterinary CE keynote speakers. Told you it might be bumpy.\\n\\u2026\\nViewfinders, this is an especially tough topic that deserves our profession\\u2019s attention. What do you think about the rise of veterinary and pet influencers? What are your suggestions for making sure we\\u2019re educating the pet-loving public in a professional and responsible manner?'