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b'For the past year, controversies surrounding COVID-19 vaccination have dominated the news. Vaccine skepticism and hesitation is being reported at all time highs. Will COVID-19 vaccine skepticism cause an increase in pet parents refusing veterinary vaccines? We share our thoughts in this week\\u2019s episode.\\n\\u2026\\nHosts Dr. Ernie Ward and Beckie Mossor, RVT tackle the tough topic of vaccine hesitancy faced by veterinary professionals. The pair reveal several conversations they\\u2019ve had with colleagues concerned about an increase in clients questioning pet vaccines. They also discuss the growing threat of online attacks on veterinary clinics recommending certain vaccine protocols.\\n\\u2026\\nThe duo offer simple tips on helping clients better understand vaccines and preventive care. Dr. Ward offers his time-tested \\u201cno debate, everyone wins\\u201d attitude toward hot topics such as vaccinations and other preventive care topics. And once again, our hosts implore managers and owners to provide better support and resources for their staff.\\n\\u2026\\nViewfinders, the key message for this topic is \\u201cPrepare now!\\u201d This episode stresses how your veterinary practice team can prepare now for the future challenges quickly approaching.\\n\\u2026\\nViewfinders, are you seeing more clients refusing pet vaccines? Do you think clients are more volatile and prone to outbursts over seemingly innocent recommendations than ever before? Share your experiences with us!'