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b'October is National Pet Wellness Month (and don\\u2019t forget October 11 is Pet Obesity Awareness Day - More on that in an upcoming podcast). This week, we discuss the importance of focusing on preventive veterinary care and how you can boost your wellness programs and plans.\\n\\nHosts Dr. Ernie Ward and Beckie Mossor, RVT, tackle the topic of creating and maintaining pet wellness plans and programs. The pair stresses the issue of pet care affordability and how inflation potentially risks making preventive pet care elective care for clients struggling to pay their bills. \\n\\nViewfinders, we\\u2019ve got a lot to talk about!\\n\\nWhether you\\u2019re a seasoned pet wellness plan expert or looking for ways to make pet care more affordable, this podcast covers a lot of ground!\\n\\nAnd don\\u2019t forget to sign up your clinic (and yourself!) for Pet Obesity Awareness Day at www.petobesityprevention.org before October!'