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b'It\\u2019s hard to scroll your social media feeds these days without running across a veterinary professional poking fun at pet parents. But what happens when \\u201cfunny\\u201d crosses into \\u201coffensive,\\u201d \\u201churtful,\\u201d or client shaming? Have some veterinary professionals taken TikTok too far?\\n\\u2026\\nThis week, hosts Dr. Ernie Ward and Beckie Mossor, RVT tackle the recent uptick in veterinary social media content aimed at showcasing pet parent demands, questions, and other miscommunication and misunderstandings. Many of these posts and videos are clever and serve a positive purpose, but others seem to only belittle and humiliate otherwise caring and well-intentioned clients. What are the true motivators behind these posts and how we can cope in healthier ways? Are some of our colleagues posting these videos in a pursuit of \\u201clikes\\u201d and followers\\u201d without regard for potential impacts on the profession? Where are the professional boundaries and what happens when our colleagues cross them? As Beckie says about today\\u2019s episode, \\u201cIt kind of turns into a little therapy session.\\u201d \\n\\u2026\\nViewfinders, this is an important topic we hope will spark conversations throughout the profession. What do you think about our concerns? What about our suggestions? And finally, what are you doing, as Dr. Ward advocates, to \\u201ctilt toward optimism\\u201d and promote positive messages in your personal and practice life?'