BROADCASTS.com

Published: July 23, 2020, 9:01 a.m.

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Pete Reis-Campbell is the CEO and Founder of the award-winning Kaizen. He has worked with global brands including River Island, Symantec and 888.com on innovative content marketing campaigns. He built his first website at 11, pretends to not be totally addicted to video games, and is a regular speaker at digital marketing conferences including SMX, BrightonSEO and SASCon.

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Kaizen's work for TotallyMoney.com won a 2016 Drum Content Award for the best financial content marketing campaign and Pete previously won a Travolution award for his SEO strategies for travel brands. Kaizen was also named one of the Top 50 UK Startups by Startups.co.uk in 2017.

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1:00 - Where Kaizen fits into the growth marketing space

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1:40 - Pete's career journey, building websites for fun at age 11

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2:40- The transition from \\xa30 investment to \\xa31.5mil revenue at Kaizen

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4:40 - Responding to problems when building a business

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8:38 - The motivation for starting the business

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10:06 - How Pete has created a successful working culture at Kaizen

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13:02 - Pete's life in the early stages of the business as a solo agency owner

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19:00 - How to let people go from a business respectfully

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24:29 - Establishing trust with clients

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26:30 - Cybercrime targeting the business, and how to avoid it

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33:20 - The pressures of being a solo agency owner

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36:30 - Valuable advice from Pete to grow your business

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