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Humans listen to segments of our voices captured by Siri, Google, and Alexa to help train the natural language engines. It's always been done this way but it's never gotten much attention. Not until Bloomberg reported on it all back in April, focusing on Alexa. But the VRT NWS piece on Google and now The Guardian’s piece on Siri have really caught fire. Especially the latter.

Maybe because, unlike the others, it front-loaded the part about sex, crime, medicine, and business. Or maybe just because it came out after Apple started putting big privacy billboards up in Las Vegas, Toronto, and Hamburg.

So, while some say Apple is being held to a higher or different standard here, it’s not by anyone other than Apple themselves.

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