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\\nI asked John Berenyi of Bergent Research (www.bergent.com.au) why\\nusability people are sometimes disparaging of market researchers. John\\nhas some interesting thoughts about about good - and bad - market\\nresearch.
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\\nThe book John mentions is Vance Packard\'s "The Hidden Persuaders".\\n(www.amazon.com/exec/obidos/ASIN/0671531492/informdesign). John is\\ncorrect in his statement that Vance Packard died (in 1996).
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\\nThere\'s a reference to Paco Underhill in the podcast. His book "Why We\\nBuy: The Science of Shopping"\\n(www.amazon.com/exec/obidos/ASIN/0684849143/informdesign) is an\\ninteresting read.

(References to books on this webiste are links to Amazon.com -\\nwe earn a small commission on any purchases you make on following such\\nlinks).
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