BROADCASTS.com

\nI asked John Berenyi of Bergent Research (www.bergent.com.au) why\nusability people are sometimes disparaging of market researchers. John\nhas some interesting thoughts about about good - and bad - market\nresearch.
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\nThe book John mentions is Vance Packard's "The Hidden Persuaders".\n(www.amazon.com/exec/obidos/ASIN/0671531492/informdesign). John is\ncorrect in his statement that Vance Packard died (in 1996).
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\nThere's a reference to Paco Underhill in the podcast. His book "Why We\nBuy: The Science of Shopping"\n(www.amazon.com/exec/obidos/ASIN/0684849143/informdesign) is an\ninteresting read.

(References to books on this webiste are links to Amazon.com -\nwe earn a small commission on any purchases you make on following such\nlinks).
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