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b'What designers must learn from journalists\\n\\nWhen reporting with integrity, journalists have a plethora of unique research techniques and checks and balances to ensure stories are corroborated, unbiased, facts are being reported on and sources are evaluated, just as designers should always carefully evaluate research and data and be conscious of how information might be swayed by biases or blind spots. \\n\\nJournalists must maintain good relationships and often work together in order to craft a story, and for advocate journalists to create stories that increase knowledge of an issue and effect positive change. Designers can learn a lot from journalism as advocacy, as Buckminster Fuller says, \\u2018You never change things by fighting the existing reality, to change something build a new model that makes the existing model obsolete\\u2019. \\n\\nJournalists have an uncanny ability to simplify the complex - something that designers need to do every day. They\\u2019ve had to learn and adapt fast to survive the digital revolution, and designers are often responsible for guiding people and organisations through this change ensuring no one is left behind. \\n\\nIn this talk you will learn where UX and journalism are crossing over, why it is relevant and what we can learn from each other.'